As a Media Buyer, your role will be pivotal in driving our clients' success. Here’s what you’ll do:

Strategy:

🏁 Create weekly strategies for clients, leveraging insights from account data.

🏁 Maintain a steady pulse on the client’s industry and competitors to identify trends and effective strategies across various platforms (Facebook, Google, YouTube, TikTok).

Delivery:

🏁 Utilize our systems daily to deliver results and suggest improvements.

🏁 Manage and optimize client ad campaigns across multiple channels, primarily focusing on Facebook Ads.

🏁 Perform daily optimizations to meet and exceed campaign goals.

🏁 Provide periodic updates on campaign statuses, tests, and strategy execution.

🏁 Plan and execute well-informed tests to increase client results.

🏁 Create, edit, and optimize ad copies and creatives.

🏁 Establish a decision-making framework with rules for consistent account optimization.

🏁 Maintain active communication with clients via email, Slack, and calls as needed.

🏁 Write at least one case study each month on a successful client campaign.

🏁 Develop documentation to streamline team processes and workflows.

Research:

🏁 Stay updated on the latest trends in Facebook Ads and digital marketing.

🏁 Brainstorm new and creative growth strategies to help clients achieve their goals.

🏁 Conduct periodic research on various marketing strategies to test for clients.

Team:

🏁 Collaborate with the Media Buying team to share strategies, insights, and successes.